tZERO's security token now available to retail, but they aren't biting

Following tZERO's announcement that its own security token, TZROP, would be tradable to non-accredited investors on August 12, many believed that activity on its alternative trading system (ATS) would increase dramatically. So far, that has not been the case with daily trade volumes falling back below $15,000, leading one to believe that the low interest levels may have been caused by other factors.

When tZERO launched its security token marketplace in January, there was limited infrastructure. In order to trade on the ATS, accredited investors had to create a brokerage account with a third-party company called Dinosaur Financial Group (Dino for short). From the get-go, customers quickly grew frustrated by: