Digital fashion company SKNUPS raises $3.5 million and partners with Dolce and Gabbana

Digital fashion collectibles startup SKNUPS has raised $3.5 million in pre-seed funding.

The contributions came from Redrice Ventures, Blue Wire Capital, and Adelpha.

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The company also announced a deal with Dolce and Gabbana, which went live today on its website, to introduce their styles into online games.

SKNUPS, pronounced “skin-ups” was founded in 2020 but launched in stealth open-beta mode in December 2021. The brand has since collaborated with up-and-coming fashion designers, but the Dolce and Gabbana partnership is its first major brand collaboration.

Fashion brands have increasingly been playing with the concept of virtual stores, crypto payments, and NFTs. Earlier this week, Lacoste launched NFTs. Last week, Farfetch began accepting crypto payments.