Crypto Twitter responds with Pepe memes as Musk names new CEO

Quick Take

  • Elon Musk confirmed reports that he would appoint Linda Yaccarino as the new CEO of Twitter.
  • Crypto Twitter responding by flooding his replies with memes, many featuring Pepe the Frog after a crazy week of memecoin trading.

Crypto Twitter wasted no time in responding to Elon Musk's Friday announcement that he had named Linda Yaccarino as the new CEO of the social media platform and quickly flooded his replies with memes featuring Pepe the Frog.

Yaccarino, NBCUniversal’s head of advertising, will primarily focus on business operations, Musk said, adding that he would spend his time on product design and new technology.

"Looking forward to working with Linda to transform this platform into X, the everything app," he wrote on Twitter. Musk, who has served as CEO of the company since acquiring it last year, said yesterday that the new head would be starting in around six weeks. 

Twitter is the favored communication channel for the crypto industry, and Musk is known for moving the price of popular memecoins such as Dogecoin with a single tweet. Earlier this week, he sent the price of Milady NFTs skyrocketing after he tweeted a Milady meme.

Crypto Twitter has been full of pepe chatter this week as the memecoin that references the cartoon character surged earlier this month to hit a market cap of $1.8 billion before plummeting. It's fallen 24% today, with a market cap of $477 million, according to CoinMarketCap.


Keep up with the latest news, trends, charts and views on crypto and DeFi with a new biweekly newsletter from The Block's Frank Chaparro

By signing-up you agree to our Terms of Service and Privacy Policy
By signing-up you agree to our Terms of Service and Privacy Policy

Crypto Twitter responds to Musk's CEO announcement with Pepe memes


© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

Nathan Crooks is the U.S managing editor at The Block, based in Miami. He was previously at Bloomberg News for 12 years, where he helmed coverage of South Florida after roles as a breaking news editor and bureau chief in Caracas, Venezuela. He's interviewed presidents, government ministers and CEOs, and, besides crypto, has covered major news events on the ground from earthquakes to hurricanes to the Chilean mine rescue in 2018. Nathan, a native of Clarion, Pennsylvania, holds a bachelor's degree from the University of Toronto, where he completed a specialist in political science, and an MBA from American University in Washington, D.C.


To contact the editors of this story:
Larry DiTore at
[email protected]
Christiana Loureiro at
[email protected]