Ethereum treasury firm BitMine invests $200 million in MrBeast's Beast Industries

Ethereum ETH treasury firm BitMine Immersion Technologies has agreed to invest $200 million in Beast Industries, the media and consumer holding company founded by YouTube creator Jimmy Donaldson, better known as MrBeast, according to an announcement released Thursday.

Beast Industries oversees Donaldson’s expanding business empire, spanning large-scale content production, consumer brands such as Feastables and MrBeast Burger, merchandise, and new commerce ventures. Donaldson’s main YouTube channel has surpassed 460 million subscribers, making it the most-followed channel globally.

Thursday’s equity investment connects one of crypto’s most aggressive Ethereum accumulators with the world’s most-subscribed single-creator channel. In other words, it’s a bet beyond financial markets to secure direct retail distribution and pop culture relevance. BitMine Chairman Tom Lee described Beast Industries as the leading creator-based platform of its generation. Lee particularly stressed the channel’s unmatched reach among Gen Z and Gen Alpha audiences.

Beast Industries CEO Jeff Housenbold said the investment would help fund growth initiatives and support exploration of decentralized finance integrations within future financial services products. The transaction is expected to close around Jan. 19, according to the statement.

BitMine's Ethereum strategy

The deal comes as BitMine continues to scale its Ethereum strategy, steadily increasing both ETH holdings and staked assets. Per The Block’s data, BitMine holds over 4 million ether, currently worth over $13 billion. That makes it the largest treasury in the Ethereum-focused DAT complex, which boasts holdings valued at over $17 billion in total as of Jan. 15.

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Lee's firm has also staked 1,256,083 ETH in total, more than any other DAT as of press time. This growing institutional interest has helped propel Ethereum as a yield-generating, programmable financial layer rather than a purely speculative asset. Nearly 30% of ether’s circulating supply is now locked in staking contracts to secure the network, worth over $120 billion.

Analysts at Standard Chartered previously said 2026 could mark a breakout year for Ethereum adoption as staking, institutional products, and real-world use cases converge. The bank shared a $40,000 price projection by 2030, a 12-fold increase from ether’s $3,360 price today.

Shares of BitMine Immersion Technologies closed higher on Wednesday and were modestly higher in pre-market trading on Thursday. The stock is up more than 300% over the past year, far outpacing ether’s performance over the same period, according to The Block's ETH price page and stock data.