Nasdaq, NYSE and Cboe vet joins Securitize as VP working with public and private market issuers

Securitize has tapped former Nasdaq U.S. Equities & ETP leader Giang Bui to help expand its tokenization operations. As the newly appointed Securitize Vice President of Issuer Growth, she will work with "public and private market issuers to bring issuer-led, regulated tokenization to market."

Bui joins the firm after stints at multiple exchanges, including Cboe Global Markets, where she focused on ETF business development, the New York Stock Exchange, and, most recently, Nasdaq.

At Nasdaq, Bui helped build out the exchange’s digital asset ETF operations, including working to list spot Bitcoin ETFs while “working closely with issuers, regulators, liquidity providers, and internal legal and market operations teams to navigate the complex rule-filing and approval process,” Securitize wrote.

"Giang has spent her career working at the center of issuer needs, helping build market structure, distribution, and trust," Securitize CEO Carlos Domingo said. "Tokenization is entering a similar moment of growth, where standards, resilience, and issuer alignment matter more than ever. Giang’s leadership across multiple exchanges will be invaluable as we help issuers enter a tokenized economy the right way: issuer-led, regulated, and built around real ownership."

Securitize is the leading tokenization firm, with about $4 billion in assets under management. The firm has worked with Wall Street giants, including Apollo, BlackRock, BNY, Hamilton Lane, KKR, VanEck, and others.

Late last year, Securitize announced it was working to bring stocks onchain, targeting the first quarter of 2026 for its product launch.

"Issuers are increasingly looking for operational efficiencies and broader distribution, but they also want clarity and confidence around shareholder rights and compliance," Bui said, comparing tokenization to ETFs. "Securitize’s issuer-led approach, where ownership rights are clear and the infrastructure is built to work within existing frameworks, is what ultimately convinced me to make the move."