The high-speed game of courtsiding

The world of sports betting is not unlike traditional financial markets. There are traders looking to make money, there are brokers facilitating trades, and there are firms looking to leverage any incremental edge they can obtain to best their competitors.

One of the advantages that financial traders and sports bettors leverage is speed. In the stock market, high-frequency traders lay fiber-optic cables between their servers and financial data providers just to squeeze out millisecond advantages to inform their trades. In the physical world of sports, a mixture of human and machine power brings high-speed trading to another level.