Does white paper page count affect the amount of money raised via ICO?

The Block recently looked at the relationship between white paper length and dollar-amount raised via ICO. Here, contributor Michael Rosenberg and The Block’s own Mike McCaffrey begin to explore the relationship between the two variables more formally.

Within the cryptocurrency markets, there has been a recent uptick in white-paper length. Between Q1 2016 and Q4 2018, the word count has increased from an average of around 3,000 words per paper to 9,000 words. Many ICO projects slated to launch in 2019 look to be continuing this trend.