Measuring the volume and price activity of assets prior to their Coinbase listing announcement

Coinbase, the San Francisco-based cryptocurrency exchange, has continued to maintain its position as the largest cryptocurrency exchange by volume in the U.S. In fact, as The Block has previously noted, Coinbase’s trading volume is projected to hit a 16-month high, gaining market share in the process.

In return for this increase in volume, however, Coinbase’s brand cachet has shown hints of deterioration. While a listing on Coinbase has historically boosted the price of an asset, the Coinbase effect is beginning to falter. One of the more public cases that may have impacted Coinbase’s brand was its Bitcoin Cash fiasco. After listing the Bitcoin offshoot, the exchange was bombarded with accusations of insider trading, with Coinbase ultimately concluding, after an internal investigation, that there was no wrongdoing.