YouNow’s Props Tokens: SEC approval comes at a cost

Live streaming platform YouNow received SEC approval for its token offering under the Regulation A+ framework earlier this month. Instead of raising funds via a token sale, the company plans to distribute in aggregate 178 million Props tokens to reward the network’s users as well as those contributing to the development of the network.

Given YouNow’s user base of 47 million registered accounts on its live streaming app, this presents an interesting opportunity to see how a regulated token can integrate within an already functioning platform. However, regulatory hurdles appear to have come at a price as the Props Network build-out has faced delays and the company's active user base has been dwindling.