The Next Distribution Layer: Robinhood and the Consumerization of Onchain Finance

DeFi offers clear advantages over traditional finance, including higher potential yields, 24/7 access, and programmable financial infrastructure. However, its growth has historically relied on convincing users to leave familiar platforms and navigate unknown onchain ecosystems.

For retail users, this transition is often hampered by a steep learning curve. Setting up and securing wallets, bridging assets across networks, selecting protocols, and optimizing execution all require a level of technical understanding that limits mainstream adoption.