A deep dive into corporate NFTs

As the rise of the NFT market reached a fever pitch in 2021, the industry was inundated with a massive inflow of new market participants. However, this growing interest was not only echoed by crypto natives but also trickled down into the mainstream, slowly starting to attract legacy brands. As masses of retail traders and investors flocked to the NFT market, corporations started to want a piece of the pie as well. As a result, a range of corporations launched their own NFT collections, courting the rapidly expanding pool of NFT traders and investors.

This research piece sets out to explore the relationship between big brands and their involvement with NFTs. Here, we also aim to compare corporate NFTs with their non-corporate counterparts and probe to what extent they differ from each other.