A look at current NFT launches

The Block Research has recently looked into the “rebirth” of the NFT market, attesting that the market’s appetite is becoming more diverse and traders have a short attention span in various NFT collections. Therefore, creators are incentivized to launch new NFT collections to capture market attention, despite the recent decline in secondary volume since the August peak.

However, many NFT launches face criticisms from their communities due to a range of issues, from imperfect launch mechanisms to inappropriate metadata handling that unfairly favors insiders or experienced users. In this piece, we examine the common problems around NFT launches (also colloquially known as NFT drops) and derive ways for future fair launches.