An overview of social tokens

The rise of content sharing platforms and social media like YouTube, TikTok, and the new invite-only Clubhouse reflects the rapid growth of the “creator economy”, an ecosystem centered around thousands of influencers who create and distribute content catered to their category-specific audience. 

David Byrne once said, “the internet will suck all creative content out of the world.” It is a competitive space in which content creators need to regularly attract, engage, and retain their audience, who are bombarded with a sea of options every day when it comes to entertainment.