Corporate NFT Recap: The Fine Line Between Victory And Defeat

In its early days, NFTs were a big fish in a small pond, swimming in a pool of like-minded crypto natives. But following their flirtations with pop culture, NFTs started to voyage into the endless sea of big businesses.

As a result, global brands assimilated into the community of zealous NFT devotees by joining the ranks of creators vying for consumer attention. Focusing exclusively on global brands, this research series summarizes the latest developments in the corporate NFT market and looks under the hood of trending corporate ventures.