Deciphering the Metaverse: Yuga Labs and the Anatomy of an Empire

On-chainMay 6, 2022, 3:13PM EDT
UPDATED: May 10, 2022, 4:49AM EDT
Deciphering the Metaverse: Yuga Labs and the Anatomy of an Empire
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Last Saturday, the Super Bowl of NFTs infected the market with intense enthusiasm. In preparation for Yuga Labs’ Otherdeeds launch, swarms of mesmerized fans banded together to cheer on their favorite team in hopes of witnessing NFT history. Ushering in the gaming era of Yuga’s dynasty, Otherdeeds form the essential land plots required to harvest resources in Yuga’s upcoming Otherside metaverse.

Despite precautions to mitigate exorbitant gas fees, such as switching from a Dutch auction to a flat price of 305 APE and KYC requirements, the mint quickly escalated into a gas war of historic proportions. On the heels of an unprecedented influx of NFT enthusiasts rushing to mint simultaneously, the situation rapidly spiraled out of control. This was illustrated by the median gas fee, which ballooned to a monthly peak of 6.7K gwei, eclipsing its previous high of 249 gwei on April 20th.

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