Doodles: A Web3 Metamorphosis

Cultural impact is the currency of every brand. Through shared myths that encapsulate certain qualities, brands fabricate narratives that get etched into the minds of its disciples, allowing them to transcend their products, which would otherwise get commoditized. When successfully implemented, the almost religious nature of a brand ethos enables its creator to skim off a significant price premium and foster a cult-like following of loyal supporters.

Amidst the firework of brands vying for consumers’ attention, new brands are constantly born, while old brands ossify or reinvent themselves through new incarnations that recapture the current zeitgeist. Likewise, the rise of NFTs has provided a blank slate for brands to experiment with, attracting early pioneers along the way.