StepN: The Sustainability of Move-to-Earn Model

Move-to-earn (M2E) is a concept in blockchain or web3, where users may earn incentives merely by moving, as measured by smart devices such as a mobile phone or pedometer. Consider a social fitness smartphone application similar to Nike Run Club, Strava, Pokemon Go, or Fitbit, but with earning capability. 

There is already an emerging trend of “get-paid-to-walk” (GP2W) in the web2 industry, such as earning reward points just for walking through Sweatcoin and meeting the daily steps goal to receive incentives through the insurance app AIA Vitality. As such, M2E is not a new concept but rather a new term to describe the same model but on the blockchain.