What risks does Bitmain's new sales strategy curtail?

On-chainDecember 16, 2019, 7:08AM EST
UPDATED: March 16, 2022, 3:08PM EDT
What risks does Bitmain's new sales strategy curtail?
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Following a slight decline in Bitmain’s market dominance, the newly-crowned CEO and sole chairman of the company, Jihan Wu, recently announced Bitmain's new customer acquisition strategy. As reported by Coindesk, the sales strategy would add three new components to its existing ASIC mining hardware business:

Although each is attractive to miners for slightly different reasons, they all effectively shift operational risks from Bitmain's customers onto the company itself. In this column, we will explore the additional risks each of these components curtail.

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