Analysis: Coinbase Earn's DAI campaign drove over 14,000 CDP creations; paying out $200k in rewards

Coinbase Earn was introduced in 2018 as a product that enables cryptocurrency issuers to reward Coinbase users with cryptocurrencies for performing educational tasks like learning how a protocol works or interacting with a blockchain.

Since its launch, Coinbase Earn has run six campaigns, the most recent involving Ethereum-based stablecoin, DAI. The DAI campaign, as noted by various members of the community, appears to have significantly incentivized the creation of CDPs on MakerDAO. This is no surprise, as lesson 4 of the DAI campaign pays of $14 worth of DAI, the highest rewarding lesson out of all of the lesson on Coinbase Earn.