Net Holding A.Ş. (Istanbul: NTHOL.IS) is a Turkish group focused on tourism, hospitality, gaming, and entertainment. Since 2021, it has progressively integrated Bitcoin into its treasury as an intangible asset. As of 2022, it held 352 BTC (≈$38 million), representing about 7.5% of its market cap, reflecting a transparent and periodic acquisition policy reported in financial filings. This strategic inclusion of crypto serves as a hedge against Turkish currency volatility and underlines the firm’s forward-thinking approach to asset diversification.