Rumble Inc. (NASDAQ: RUM) is a Canadian video-sharing and cloud services platform founded to support creator-driven content. In March 2025, the company adopted a Bitcoin treasury strategy, allocating up to $20 million from its cash reserves to acquire Bitcoin. It purchased approximately 188 BTC (about $17.1 million at an average cost of $91,000 per coin), and by May 2025 its total holdings reached around 210.8 BTC (~$22.7 million). Rumble views Bitcoin as a hedge against inflation and currency dilution and uses the move to reinforce its identity within the crypto community.
