Strategy

Strategy (formerly known as MicroStrategy) is a publicly traded U.S.-based company recognized for its enterprise analytics and business intelligence solutions. Founded in 1989 and headquartered in Tysons Corner, Virginia, Strategy delivers advanced data analytics platforms that empower organizations across industries—such as retail, finance, healthcare, telecommunications, and the public sector—to convert raw data into actionable insights. These solutions support more informed decision-making and improved operational efficiency, solidifying Strategy's role as a leader in the analytics software space.

Beyond its software offerings, Strategy has gained widespread attention for its pioneering investment in Bitcoin. The company views Bitcoin as a superior long-term store of value, especially in the context of inflation and global economic uncertainty. This belief has driven Strategy to amass one of the largest Bitcoin holdings among public companies, positioning it prominently at the intersection of enterprise technology and digital assets.

Strategy's market position is unique due to its dual commitment to both enterprise software and strategic Bitcoin adoption. This reflects an innovative approach to capital allocation and signals a shift in how corporations might integrate digital assets into their financial strategies. By maintaining a significant Bitcoin treasury, Strategy exemplifies institutional confidence in cryptocurrency and continues to influence broader corporate adoption of Bitcoin as part of modern treasury management.