The Crypto Beat

The Crypto Beat is a live streaming podcast focused on topical crypto news events. The podcast will feature multiple guests who are deep in the crypto industry sharing their views on the topic of the day. It will be available across X, Twitch and YouTube and made available afterwards on popular audio platforms.

Luca Netz on Building a Brand People Actually Love

April 27, 2026, 7:24AM EDT · 42:16

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Episode 75 of The Crypto Beat features Tim and Kelvin in conversation with Luca Netz, CEO of Pudgy Penguins and Igloo Inc., to break down his strategy for transforming Pudgy Penguins into a billion-dollar brand by prioritizing emotional connection, consumer products, and real-world distribution over traditional crypto narratives.

OUTLINE
00:00 – Introduction
01:02 – 10/10 Market Impact
02:28 – Where Crypto Stands
04:13 – Meme Coins and Culture
07:04 – Building a Global Brand
12:13 – NFT Value Explained
16:59 – Taking Over Pudgy
19:34 – Breakout Moments
24:40 – Scaling Beyond Crypto
32:53 – ETF and Institutions

Follow the guest:
Luca Netz → https://x.com/LucaNetz
Pudgy Penguins → https://x.com/PudgyPenguins
Igloo Inc. → https://x.com/iglooinc

Hosted by:
Tim Copeland → https://x.com/timccopeland
Kelvin Sparks → https://x.com/imyoungsparks

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