AR company Kaleidoco announces $7 million seed funding round

Quick Take

  • AR company Kaleidoco completed its first funding round with investment from the likes of Animoca Brands, Gemini and Merit Circle.
  • The funding will be used to finance the company’s growth and make new hires.

Augmented Reality (AR) company Kaleidoco announced the completion of $7 million seed round on Wednesday.

Investors include Animoca Brands, GameFi Ventures, Gemini, Jane Street, Adit Ventures, Merit Circle, Nexo, HexTrust, SuperChain Capital, and The Seelig Group.

In a statement, the company said it would use the seed funding to accelerate growth and make new hires.

Founded in 2018 by Cassandra Rosenthal and Jennifer Tuft, who are co-CEOs of the company, Kaleidoco debuted its Particle Ink metaverse at TED2022 in April.


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It described its metaverse as being in the "2.5th dimension" as it mixes augmented reality with other web3 technologies.

“Using AR as the foundation for a metaverse allows us to stay grounded in our physical world and with those around us while also benefiting from the boundless potential of the digital world,” said Tuft.

The raise is the latest example of funds flowing into the web3 and gaming space in search of better development of online worlds. Earlier this week Wildcard Alliance, a new gaming project created by the developer behind popular app-based game Words with Friends, raised $46 million in a Series A round. 

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About Author

Callan Quinn is an NFT, gaming and metaverse reporter. She started her career working for the expat magazine City Weekend in Guangzhou, China. She also has worked as a business journalist in the UK, Somaliland and the republic of Georgia. Before joining The Block, she was a freelance journalist covering the Chinese tech industry. She speaks Mandarin, French and German. Get in touch via Twitter @quinnishvili or email [email protected].