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MoonPay officially launches utility NFT minting service HyperMint

Quick Take

  • MoonPay’s new NFT minting platform HyperMint lets creators and brands mint millions of utility NFTs at a time. 
  • Launch partners include Fox Corporation, Creative Artists Agency (CAA), Universal Pictures, Death Row Records, Selfridges, FaZe Clan and Beatclub.

Crypto payments firm MoonPay announced Tuesday that it has launched a new service, HyperMint, which allows brands to mint up to 100 million non-fungible tokens (NFTs) at once. 

The new service allows creators and brands to attach images, music, video or other metadata to a token on their own platform.  

The Block first reported in April that MoonPay had been building out the service. Its official launch marks another step in the company's manoeuvre to create a full suite for brands that wish to release their own digital assets, in an attempt to become what it previously called the "Amazon Web Services for NFTs."

“If you're Dolce & Gabbana, Selfridges or Death Row Records, why take your intellectual property and list it on a secondary platform first? You may want to control that issuance yourself,” MoonPay CEO Ivan Soto-Wright told The Block in an interview.

Companies already signed up include Fox Corporation, Creative Artists Agency (CAA), Universal Pictures, Death Row Records, the United Kingdom-based luxury store Selfridges, lifestyle and gaming platform FaZe Clan and music producer Timbaland’s Beatclub. 

One potential use case, Soto-Wright said, lies in proof of attendance tokens, for capturing how many people attended an event.

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