The web3 sports fantasy game developer Sorare will launch a fantasy basketball game in partnership with the National Basketball Association (NBA) and National Basketball Players Association (NBPA).
The game will be free-to-play and include digital collectibles. It is slated to launch sometime this fall, in time for the NBA’s 2022-2023 season, according to a release.
“Our partnership with Sorare will give NBA fans an entirely new way to engage with our teams and players,” said NBA commissioner Adam Silver in a statement. “With Sorare’s emerging NFT fantasy platform, we see significant opportunities to broaden our community of fans and grow NBA basketball around the world.”
Sorare is an Ethereum-based NFT platform that already offers digital collectibles for a fantasy soccer game. Last year, the firm scored $680 million in funding to reach a $4.3 billion valuation.
Sorare also signed on tennis star Serena Williams on its board in January of this year to help expand new sports categories.
The NBA is not new to the NFT world. In March of 2021, the NBA and NBPA collaborated with Dapper Labs' NBA Top Shot to release hand-picked highlights from the 2020-2021 season. The collection NBA Top Shot was once the king of the NFT market and accounted for the majority of weekly NFT transactions for months following its launch in December 2020. That had sharply declined by mid-2021, according to The Block's data dashboard.
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