Amazon planning new NFT initiative: Blockworks

Quick Take

  • Amazon is planning to launch an NFT initiative this spring, according to a report from Blockworks. 

Amazon is planning a new initiative using non-fungible tokens that could be launched in the spring, Blockworks reported, citing four sources familiar with the plans.  

The tech giant has over a dozen partners lined up for the project, which is focusing on gaming, Blockworks said. One example could involve a push to get Amazon customers to play crypto games and claim free NFTs.

The effort is still being developed, and it could launch in April, according to the report. Two sources told Blockworks that the platform would be run out of Amazon rather than AWS, or Amazon Web Services, a subsidiary of Amazon.


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Amazon did not immediately respond to a request for comment from The Block.

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About Author

Kollen Post is a senior reporter at The Block, covering all things policy and geopolitics from Washington, DC. That includes legislation and regulation, securities law and money laundering, cyber warfare, corruption, CBDCs, and blockchain’s role in the developing world. He speaks Russian and Arabic. You can send him leads at [emai