Meta announces plans to stop working on NFTs

Quick Take

  • Meta is ditching its NFT efforts, for now, according to executive Stephane Kasriel.

Meta is ditching its pursuit of NFTs as the company looks to prioritize, according to Stephane Kasriel, head of commerce and financial technologies at Meta. 

"Some product news: across the company, we're looking closely at what we prioritize to increase our focus. We’re winding down digital collectibles (NFTs) for now to focus on other ways to support creators, people, and businesses," Kasriel wrote in a Twitter thread. 

Meta previously said NFTs could help expand the creator economy. Instagram announced plans for a Polygon-supported NFT marketplace as recently as November.

"It’s still early for the NFT market compared to where we think it’s going," Kasriel said in a blog post in November. "By making NFTs easier to use natively on Instagram, we’re opening up new ways for the billions of people who use our apps to connect with and support their favorite creators — which, in turn, unlocks more economic opportunity."

While creating opportunities for creators and businesses to connect with and monetize user bases remains a priority, the company is going to focus on areas where it can make an impact at scale. Kasriel earmarked product lines like "messaging and monetization opportunities for Reels."

"We’re streamlining payments with Meta Pay, making checkout & payouts easier, and investing in messaging payments across Meta," he concluded.


© 2024 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

Adam Morgan is a reporter covering cryptocurrency, financial markets, and economics – anything from price movements, earnings reports, and inflation to the U.S. Federal Reserve interest rate decisions and everything in between. Adam is based in London.

Editor

To contact the editor of this story:
Christiana Loureiro at
[email protected]

WHO WE ARE

The Block is a news provider that strives to be the first and final word on digital assets news, research, and data.

+ Follow us on Google News
Connect with the block on