Coinbase adds BNB to listing roadmap amid industry spat over listing fees

Coinbase has moved to list BNB, the native token of Binance’s ecosystem. It's the first time the exchange has signaled support for its rival’s flagship asset.

Coinbase Markets announced Wednesday that BNB had been added to its official listing roadmap, saying trading will begin once “market-making support and sufficient technical infrastructure” are in place.

The move follows days of industry back-and-forth over token listing standards. Earlier this week, Binance denied “false and defamatory” claims from Limitless Labs CEO CJ Hetherington — whose firm is backed by Coinbase Ventures — that it sought token allocations for listings. In response, Jesse Pollak, head of Coinbase’s Base network, said exchange listings “should cost 0%,” prompting calls for Coinbase to “lead by example” by listing BNB.

Hours before the announcement, Coinbase published a blog post introducing "The Blue Carpet," a new suite of tools and transparency measures for asset issuers, reaffirming that it doesn’t charge listing or application fees.

BNB, the world’s third-largest cryptocurrency by market capitalization, jumped 2% to $1,175 immediately after the news but has since dropped down as of press time, according to The Block price data.