Mark Cuban is widening the scope of his involvement at the intersection of digital art and non-fungible tokens (NFTs).
The billionaire Shark Tank star and owner of the Dallas Mavericks confirmed to The Block that he’s building out a new gallery for digital art and collectibles, marking the latest product launch in the burgeoning market. The website is live, according to Cuban, and has seen tens of thousands of visitors in its initial days of existence.
The new project — dubbed Lazy.com — is effectively an online gallery for artworks, Cuban said.
While there are several places where creators can create and mint their own art, there isn’t a simple way to showcase NFTs.
“I wanted an easy way to show my NFTs and a way to put them in my social bios, my email signature, and any place I can stick a URL,” Cuban said. “People are curious about what other people collect. There wasn’t a super-easy way to do it.”
The process of joining the platform is pretty simple. Users can sign up with an email address and add their MetaMask wallet. Once they’ve created a unique URL, they can share their NFT collection to different social media networks as well as via email and text. The platform does not display users’ wallet addresses.
“People bought NFTs, they created them, they need a lazy way to show them off,” Cuban said. “There really was not an easy way to do it before Lazy.com.”
Over the last several months, the non-fungible token market–which runs the gamut of tokens tied to art, music, sports, and even food—has heated up with artists selling their art for prices in the millions and tens of millions. Most recently, digital artist Beeple sold his 5000-day collection for a staggering $69.4 million.
“The NFT market is on fire,” Cuban said in a message to The Block. “Will be interesting to see what comes next in terms of competition for mindshare and dollars.”
Being able to mint and sell art in the form of NFTs has benefited numerous creatives in the crypto art space.
The state of the NFT ecosystem was further explored during a recent episode of The Scoop podcast. Speaking to The Block, artist Cory Van Lew spoke about the economic and social aspects.
“The most powerful energy in the world is when multiple people come together for a like-minded idea. It’s very easy to be on that same frequency, and we’re seeing the magnetism to it right now,” he said. “Artists want to know how they can get in on some of that positivity.”