Measuring Gemini's volume

Compared to its peers, Gemini, the cryptocurrency exchange founded by Cameron and Tyler Winklevoss, has been conservative about its decisions to list new assets on its platform. This conservatism is the result of the founders' vision for compliance and regulation for the exchange and the cryptocurrency ecosystem as a whole — hoping that its brand of being a well-regulated and well-trusted cryptocurrency trading platform would encourage more traders to use it.

For much of its existence, likely due to its conservative nature, Gemini has lagged behind its peers in terms of the trading volume. Up until 2018, the exchange only supported two cryptocurrencies: bitcoin and ether, while its competitors supported dozens. More recently, however, Gemini initiated a handful of strategies in an attempt to acquire more traders. This included adding three new cryptocurrencies to its platform in 2018 and launching a large marketing campaign at the start of 2019.