Strategy, formerly known as MicroStrategy, is a global leader in enterprise analytics and business intelligence solutions. Founded in 1989, the company has been at the forefront of data-driven decision-making, providing powerful software solutions that enable organizations to analyze vast amounts of data for strategic insights.
Over the years, Strategy has evolved beyond traditional business intelligence, becoming a major player in the Bitcoin space. The company is widely recognized for its bold investment in Bitcoin, holding one of the largest corporate Bitcoin treasuries in the world. This strategic shift has positioned Strategy as both a software and digital asset powerhouse, blending enterprise analytics with financial innovation.
Recently, the company rebranded from MicroStrategy to Strategy, reflecting its commitment to both cutting-edge technology and its growing focus on Bitcoin. This transformation aligns with its long-term vision of integrating AI, cloud-based analytics, and decentralized financial assets into its core business model.
With a strong reputation in the tech and financial industries, Strategy continues to drive innovation, helping businesses harness the power of data while leading the way in corporate Bitcoin adoption.
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