Kanye West's Yeezus files for NFT trademarks

Kanye West's Yeezus brand has filed for 17 trademark applications indicating a possible move into the NFT space.

The applications, dated May 27, come months after West criticized non-fungible tokens in a now-deleted Instagram post in February.

The applications, accessible through the US Patent and Trademark Office, mention "blockchain-based non-fungible collectibles, assets, currencies and tokens" and "online retail store services featuring downloadable movies, videos, television, music, entertainment, digital art."

It's unclear if there's an immediate intent to use the trademarks and how exactly they will be used. The filings are on a 1B basis, which means there's a bonafide intent to use the trademarks in the future, but applicants don't have to detail when that will be.  

This is in contrast to 1A applications, which are filed when a trademark is already in use.

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Anushree covers how U.S. businesses and corporations are moving into crypto. She has written about business and tech for Bloomberg, Newsweek, Insider, and others. Reach out on Twitter @anu__dave