Gamifying fitness: Moonwalk wants to turn user tasks into tokenized rewards

Caitlin Cook, Director of Growth, Moonwalk Fitness

Episode 51 of Season 6 of The Scoop was recorded with The Block's Frank Chaparro & Moonwalk Fitness Growth Director Caitlin Cook.

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Caitlin Cook is the director of growth at the onchain fitness platform Moonwalk Fitness.

In this episode, Cook shares how Moonwalk is attempting to build a consumer crypto app that helps people hit their health goals through daily step competitions.

Moonwalk plans to tap into fitness communities, influencers, and corporate wellness programs to attract a broader non-crypto audience.

Outline

Introduction
Moonwalk Overview
Consumer Crypto Apps
Moonwalk's GTM Strategy
Moonwalk's Roadmap
Daily Exercise
Closing Thoughts

This episode is brought to you by our sponsor Polkadot
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