Gamifying fitness: Moonwalk wants to turn user tasks into tokenized rewards

Episode 51 of Season 6 of The Scoop was recorded with The Block's Frank Chaparro & Moonwalk Fitness Growth Director Caitlin Cook.

Listen below, and subscribe to The Scoop on YouTube, Apple, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts. Please send feedback and revision requests to [email protected]

Caitlin Cook is the director of growth at the onchain fitness platform Moonwalk Fitness.

In this episode, Cook shares how Moonwalk is attempting to build a consumer crypto app that helps people hit their health goals through daily step competitions.

Moonwalk plans to tap into fitness communities, influencers, and corporate wellness programs to attract a broader non-crypto audience.

OUTLINE
00:00 Introduction
02:12 Moonwalk Overview
02:56 Consumer Crypto Apps
21:44 Moonwalk's GTM Strategy
23:32 Moonwalk's Roadmap
27:17 Daily Exercise
32:16 Closing Thoughts

This episode is brought to you by our sponsor Polkadot
Polkadot is the blockspace ecosystem for boundless innovation. To discover more, head to polkadot.network

The Block Community
The Block is launching a new community experience for fans of The Scoop! Follow us on Lens to stay in the loop: hey.xyz/u/theblockcommunity

The Block Newsletters
The Block's newsletters bring you the latest news and analysis of the fast-moving crypto and DeFi markets. To subscribe, visit theblock.co/newsletters