'Grand Theft Auto' dev Take-Two's first crypto game launching on Ethereum

Quick Take

  • Take-Two subsidiary Zynga is launching “Sugartown,” a game players will access with Ethereum (or ERC-721) tokens.
  • New game gives players a chance to earn “an in-game currency.”
  • Initial mint of 10,000 tokens slated for later this year.

In what could end up being a watershed moment in the advancement of blockchain-enabled video games, publisher of the multi-billion dollar blockbuster “Grand Theft Auto” gaming franchise, Take-Two Interactive Software, is launching its first web3 game.

Through Take-Two’s mobile gaming publishing subsidiary Zynga, which it bought for $12.7 billion last year, the company is releasing “Sugartown,” a web3 title built on Ethereum, the companies announced in a statement.

The companies are also billing the launch as the first instance of a “major mobile game developer” building a crypto game “from the ground up.”

Players will use an Ethereum (or ERC-721) token to access the “Sugartown” game, where they will be able to stake to “earn energy” that allows them to play games and earn “an in-game currency that can be used to access” rewards," the companies said.

Additionally, the access tokens, called Oras, will be available for minting later this year when Zynga releases 10,000 of them as part of an "initial run."

Take-Two’s push into web3 gaming through Zynga could profoundly change the video game landscape if “Sugartown” is a hit, potentially motivating other major developers to take steps to compete in what could be a highly-lucrative market. The company also invested in a web3 gaming startup last year.

"Sugartown" video game art. Courtesy: Zynga

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