Pudgy Penguins trading volume surges 241% following Walmart deal

Quick Take

  • Last week, Walmart announced that it would sell Pudgy Penguin-branded toys across 2,000 locations. 
  • Pudgy Penguin volume rose 241% between Sept. 24 and Oct. 1. following the news.

Weekly trading volume for the blue-chip NFT project Pudgy Penguins surged following the brand's collaboration with retail giant Walmart. 

Pudgy Penguins brought in $3.32 million in volume between Sept. 24 and Oct. 1 — a 241% increase compared to the week prior, according to The Block's Data Dashboard. The $3.32 million in weekly volume is the highest that Pudgy Penguins has brought in since July of this year. 

Walmart's Pudgy Penguin collaboration


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On Sept. 26, Walmart announced that it would sell toys connected to the Pudgy Penguin brand across 2,000 stores. Purchasing one of the 26 toys gives the customer access to a digital gaming platform called Pudgy World, in which users can play games and create a "Forever Pudgy" avatar. A Pudgy toy costs up to $12.

Pudgy Penguins is an NFT collection of 8,888 cartoon penguins. The project has netted 190,563 ETH ($321.9 million) in total trading volume and has a floor price of 4.9 ETH ($8,270), according to the NFT marketplace OpenSea. 

© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.


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