Crypto unicorn Candy Digital converts thousands of baseball lovers into web3 collectors

Quick Take

  • Through its digital commemorative ticket campaign, Candy Digital will introduce 100,000 customers to web3 this year.
  • CEO expects the number to grow to between 250,000 and 500,000 in 2024.

The rampant speculation that caused NFT trading to soar and marquee sports collection NBA Top Shot to rack up more than $200 million in monthly trading during crypto's last bull run may never return, but digital collectibles startup Candy Digital hasn't lost faith that sports fans' love of their favorite teams and players can drive adoption and consumption in the web3 arena.

"This year we will onboard 100,000 new customers to the [Candy Digital] platform through our digital ticketing product," the company's CEO Scott Lawin told The Block. "That’s the most effective way to introduce someone to the space because this is someone that is expressing their fandom by purchasing a ticket and going to a game.