Recent crypto rally driven by 'retail impulse,' says JPMorgan

Quick Take

  • Like stocks, retail interest in crypto surged in February — potentially contributing to the rally — according to JPMorgan analysts.
  • The analysts noted three primary catalysts for the surge — but said two are already largely factored into the market.

The recent surge in crypto prices appears to be fueled by individual traders making impulsive decisions rather than being driven by institutional investors or market fundamentals, according to JPMorgan analysts.

"Similar to equities, we find that the retail impulse into crypto rebounded in February, thus likely responsible for this month's strong crypto market rally," JPMorgan analysts led by Nikolaos Panigirtzoglou wrote in a note on Thursday.

The GMCI 30 Index — representing the performance of the top 30 cryptocurrencies — has risen over 13% year-to-date.

Retail impulse

The analysts said retail impulse is evident from analyzing on-chain cumulative bitcoin flows, distinguishing between small and large wallets, and adjusting for inflows into new spot bitcoin exchange-traded funds. "This adjustment is needed because retail investors' bitcoin holdings that have shifted to the new spot bitcoin ETFs are technically held in larger institutional wallets even if the end-investor is retail," they added.

Another indicator of retail interest in crypto can be seen from the rising popularity of AI and meme tokens, the analysts said. The share of AI and meme tokens in the overall crypto market cap rebounded in February, they added.

Retail interest in crypto also surged towards the end of last year, mirroring the momentum seen in equities during the fourth quarter of 2023, the analysts noted. That surge is corroborated by quarterly reports from traditional brokerage firms such as Block, PayPal, and Robinhood, which offer crypto trading and custody services to retail customers, they said. These platforms experienced increased trading activity and investor flow during the fourth quarter, and similarly, crypto exchanges like Coinbase also noted a rise in trading activity among retail investors during that period, the analysts added.

Three main catalysts

Recent retail impulse could be attributed to three main upcoming crypto catalysts — the Bitcoin halving event, the next major upgrade of the Ethereum network called Dencun, and the prospect of approval of spot Ethereum ETFs in the U.S. in May — the analysts said.

The first two catalysts, however, are "largely priced in," while the chance of approval for Ethereum ETFs in May is only 50%, the analysts reiterated.


Disclaimer: The Block is an independent media outlet that delivers news, research, and data. As of November 2023, Foresight Ventures is a majority investor of The Block. Foresight Ventures invests in other companies in the crypto space. Crypto exchange Bitget is an anchor LP for Foresight Ventures. The Block continues to operate independently to deliver objective, impactful, and timely information about the crypto industry. Here are our current financial disclosures.

© 2025 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

AUTHOR

Yogita Khatri is a senior reporter at The Block and the author of The Funding newsletter. As our longest-serving editorial member, Yogita has been instrumental in breaking numerous stories, exclusives and scoops. With over 3,000 articles to her name, Yogita is The Block's most-published and most-read author of all time. Before joining The Block, Yogita wrote for CoinDesk and The Economic Times. You can reach her at [email protected] or follow her latest updates on X at @Yogita_Khatri5.

See More
Connect on

Editor

To contact the editor of this story: Adam James at [email protected]

WHO WE ARE

The Block is a news provider that strives to be the first and final word on digital assets news, research, and data.

+ Follow us on Google News
Connect with the block on