Adidas partners with crypto fitness app Stepn, both NFTs and merch coming

Quick Take

  • The partnership between Stepn and Adidas will begin with an NFT collection.
  • Physical merchandise is also planned, according Stepn.

Shoe and sports apparel giant Adidas is teaming up with the Solana-based fitness app Stepn, the latter announced on Monday.

The partnership will kick off with a batch of 1,000 NFTs called the Stepn x Adidas Genesis Sneakers collection. It's based on some of Adidas's "most iconic running silhouettes," according to a statement.

"This genesis collection is the first of a series of co-branded activities between Stepn and Adidas over a one-year partnership that will see further NFT drops and physical, wearable items on the roadmap," Stepn said in its statement. 

The NFT collection is slated to drop later this week on April 17, via Stepn’s sister non-fungible token marketplace Mooar.

Adidas has previously forged crypto-related, web3 partnerships with Coinbase, Bored Ape Yacht Club and Bugatti. 

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