How TON's Telegram distribution strategy is bringing millions of new users onchain

Quick Take

  • Builders in the TON ecosystem share how Telegram’s massive global user base is being introduced to web3.

Episode 59 of Season 6 of The Scoop was recorded with The Block's Frank Chaparro, Bitget Wallet COO Alvin Kan, Catizen Cofounder Ricky Wong, & Miles, a core member of Tomarket.

Listen below, and subscribe to The Scoop on YouTube, AppleSpotifyGoogle PodcastsStitcher, or wherever you listen to podcasts. Please send feedback and revision requests to [email protected]


This episode of The Scoop features Bitget Wallet COO Alvin Kan, and two builders from the TON ecosystem — Catizen co-founder Ricky Wong and Miles, a core team member of Tomarket.

The conversation explores how Telegram's large user base is enabling rapid adoption and growth of Telegram 'Mini Apps' on top of the TON blockchain.

OUTLINE
00:00 Introduction
01:29 TON Overview
03:06 TON's Advantages
06:21 TON's Future
08:29 Catizen's Hyper Adoption
10:30 Tomarket Overview
12:34 Ton Ecosystem Collaboration
15:54 Building on TON
17:14 TON's Consumer Focus
20:56 TON User Behavior
24:45 User Retention
27:59 TON Roadmap
31:47 Closing Thoughts


This episode is brought to you by our sponsor Polkadot
Polkadot is the blockspace ecosystem for boundless innovation. To discover more, head to polkadot.network

The Block Community
The Block is launching a new community experience for fans of The Scoop! Follow us on Lens to stay in the loop: hey.xyz/u/theblockcommunity

The Block Newsletters
The Block's newsletters bring you the latest news and analysis of the fast-moving crypto and DeFi markets. To subscribe, visit theblock.co/newsletters


Disclaimer: The Block is an independent media outlet that delivers news, research, and data. As of November 2023, Foresight Ventures is a majority investor of The Block. Foresight Ventures invests in other companies in the crypto space. Crypto exchange Bitget is an anchor LP for Foresight Ventures. The Block continues to operate independently to deliver objective, impactful, and timely information about the crypto industry. Here are our current financial disclosures.

© 2024 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

Davis Quinton is the Director of Podcasts at The Block and runs our flagship podcast called The Scoop, hosted by Frank Chaparro. Since joining The Block as an 'intern' in early 2022, he has worked closely with leaders across departments to translate The Block's written content into engaging multimedia formats. He holds a degree in Social Research & Public Policy from New York University in Abu Dhabi and is based in Sydney, Australia.