Twenty One is a publicly traded company primarily focused on acquiring Bitcoin and offering investors alternative exposure to the asset. It was created through a SPAC merger with Cantor Equity Partners and is led by Jack Mallers, founder of Strike. The company launched with a significant Bitcoin reserve, making it one of the largest holders of Bitcoin among publicly traded firms.
The company's strategy involves maximizing Bitcoin ownership rather than focusing on fiat earnings per share. Twenty One is majority-owned by Tether and its sister company, crypto exchange Bitfinex, with SoftBank as a minority stakeholder. It has received substantial contributions from Tether, SoftBank, and Bitfinex to build its initial Bitcoin holdings. Additionally, Cantor Fitzgerald is helping Twenty One raise further funds for Bitcoin purchases through convertible notes and private equity placements.
Twenty One uses a "bitcoin per share" metric to evaluate its corporate exposure to the cryptocurrency, similar to the approach taken by companies like Strategy. The firm aims to provide institutional investors with a more traditional avenue to gain exposure to Bitcoin, differentiating itself by focusing on building Bitcoin-focused financial products and media content.
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