Savings and investment app Plum secures $14 million of funding

Plum, the London-based investment app, has secured $14 million of what it hopes will be a $24 million Series A raise, according to a press release.

New investors in the business include dmg ventures and Ventura Capital, alongside existing backers Global Brain, VentureFriends and 500 Startups. Angel investors Francesco Simoneschi, co-founder and CEO of TrueLayer, and Charles Delingpole, founder and CEO of ComplyAdvantage, have also invested.

The raise will be followed by a campaign on the equity crowdfunding site Crowdcube later in October, for which more than 20,000 potential backers have registered interest.

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Plum uses an algorithm to automatically save money for users, as well as to help them invest. The Block revealed in February that the startup is exploring the launch of crypto investments. This new asset class is expected to go live in mid-2022. The company is also mulling the launch of a spending card for later this year.

Victor Trokoudes, Plum’s co-founder and CEO, said the company is “delivering a product that looks more-and-more like a financial super app.”

“But there’s a lot more work to be done. The appetite for smart and intuitive investment products is enormous, particularly in other parts of Europe where often old-fashioned banks are the only option for growing your money,” he added.  

In its press release, Plum said it has seen customer numbers double in the past year, taking it over the one million user mark. The startup’s revenues are up 189% year-on-year over the same period.

About Author

Ryan Weeks is deals editor at the The Block, focused on fundraising, M&A and institutional trends in the crypto space, among other things. He is particularly interested in investigative work — so please send tips! Ryan previously worked at Financial News, Dow Jones as a fintech correspondent in London. Prior to that, he wrote for several different publications, including Sifted, AltFi and Wired. Beyond journalism, Ryan is a keen reader and writer. He enjoys all things active, especially running, rugby, climbing and tennis.