<p>Plum, the London-based investment app, has secured $14 million of what it hopes will be a $24 million Series A raise, according to a press release.</p> <p>New investors in the business include dmg ventures and Ventura Capital, alongside existing backers Global Brain, VentureFriends and 500 Startups. Angel investors Francesco Simoneschi, co-founder and CEO of TrueLayer, and Charles Delingpole, founder and CEO of ComplyAdvantage, have also invested.</p> <p>The raise will be followed by a campaign on the equity crowdfunding site Crowdcube later in October, for which more than 20,000 potential backers have registered interest.</p> <p>Plum uses an algorithm to automatically save money for users, as well as to help them invest. The Block <a href="https://www.theblockcrypto.com/post/95439/european-investment-freetrade-plum-crypto-launches-bitcoin-surge">revealed in February</a> that the startup is exploring the launch of crypto investments. This new asset class is expected to go live in mid-2022. The company is also mulling the launch of a spending card for later this year.</p> <p>Victor Trokoudes, Plum’s co-founder and CEO, said the company is “delivering a product that looks more-and-more like a financial super app.”</p> <p>“But there’s a lot more work to be done. The appetite for smart and intuitive investment products is enormous, particularly in other parts of Europe where often old-fashioned banks are the only option for growing your money,” he added. </p> <p>In its press release, Plum said it has seen customer numbers double in the past year, taking it over the one million user mark. The startup’s revenues are up 189% year-on-year over the same period.</p>