YouTube wants to help content creators capitalize on NFTs

NFTs • January 25, 2022, 9:31AM EST
UPDATED: January 25, 2022, 9:35AM EST
Partner offers
The Block may may earn a commission if you use our partner offers, at no extra cost to you.

YouTube is exploring the idea of helping its content creators to capitalize on NFTs, according to YouTube CEO Susan Wojcicki in an annual letter to content creators, as reported by Bloomberg.

“We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube,” said Wojcicki.

She added that YouTube was taking Web3 as a "source of inspiration."

YouTube isn't the only platform to consider embracing NFTs. Twitter recently rolled out verification for people who have their NFTs as profile pictures to show that they own them. Users can now prove ownership of their NFTs, which then appear in a hexagon shape. (Although Elon Musk isn't a fan.)

AUTHOR

Tim Copeland profile picture Tim Copeland

Tim Copeland is the Head of Growth at The Block and host of The Crypto Beat, a live-streaming podcast. He was previously the company's Editor-in-Chief and spent seven years covering the industry as a journalist. Prior to joining The Block, Tim was a news editor at Decrypt. He earned a bachelor's degree in philosophy from the University of York and studied news journalism at Press Association Training. Follow him on X @Timccopeland.

See More
Connect on

WHO WE ARE

The Block is a news provider that strives to be the first and final word on digital assets news, research, and data.

+ Follow us on Google News
Connect with the block on

More by Tim Copeland