Japan's social media giant Line to launch NFT marketplace

Japanese messaging giant Line is set to launch its non-fungible token (NFT) marketplace on April 13, having secured partnerships with several entertainment companies in the country.

Dubbed LINE NFT, the platform will run on the company’s proprietary network LINE Blockchain. Users who mint NFTs on the platform will have to store them on the LINE BITMAX wallet. As such, NFT exchange among users will only be possible via the proprietary Line wallet service.

As part of the LINE NFT launch, the marketplace has secured partnerships with several major companies in the entertainment sector. Some of the launch partners include popular entertainment franchise Yoshimoto Kogyo, noted video game developer Square Enix, and popular manga Patlabor.

The launch will also include the sale of Yoshimoto Stamp NFT as well as a limited collection of NFT videos from Yoshimoto. After the launch, there are plans to integrate NFTs as avatars on Line’s messaging service.

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