Amazon CEO Andy Jassy says Amazon could sell NFTs in the future

After releasing the first Amazon shareholder letter since taking over Jeff Bezos’ role as CEO in July of 2021, Andy Jassy says that the international online retail platform Amazon could potentially sell non-fungible tokens in the future. 

“I think it’s possible down the road on the platform,” Jassy was quoted as saying in an interview with CNBC. 

Jassy adds that he doesn’t own bitcoin or NFTs and doesn’t think Amazon is close to adding crypto payment options in the future, but he believes crypto will become more significant over time. 


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Should Amazon adopt NFTs onto its platform, it would compete with the likes of other online retailers like eBay, which began selling NFTs in May of 2021.

Despite showing no concrete plans to add digital assets to its e-commerce marketplace in the near future, Amazon appears intent on adding web3 technology into its business model. 

In July of 2021, Amazon opened a position for a digital currency and blockchain product lead to help build out a Web3-focused strategy and product roadmap, The Block previously reported.

The company still has open positions for blockchain-focused roles such as a senior product manager for the Amazon Web Services (AWS) Blockchain team. 

About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.