Uniswap seeks growth with code that embeds its trading capabilities in websites

Uniswap Labs, primary developer of the biggest decentralized exchange for spot-market cryptocurrency trading, is seeking to grow by introducing computer code that can embed its capabilities into any website, Bloomberg reported this week, citing an interview with the company’s COO.

“To grow, we have to grow the whole market,” said Mary-Catherine Lader, chief operating officer at Uniswap.

A widget that can be added by pasting in a line of code will let OpenSea users swap various tokens without leaving the website that runs it and will also be available initially on Oasis.app and Friends With Benefits, the report said.

The widget is part of Uniswap’s growth strategy that led to the company’s launch of a venture arm to invest in web3 startups, which The Block reported earlier this week.

Uniswap Labs Ventures will invest in web3 projects across categories, focusing on startups building blockchain infrastructure, developer tools and consumer-facing applications.