Investment business Elwood Asset Management hopes to attract institutional investors to digital assets, Bloomberg writes. The major obstacle is investors’ lack of trust towards crypto investments. While blockchain is “an easier sell," according to Elwood CEO Bin Ren, the company is aiming to develop regulated products tied to both blockchain and crypto assets.
“The only way for institutions to get meaningful exposure to digital assets has been to buy Bitcoin, but many are reluctant or unable to buy Bitcoin—and for good reason,’’ said Ren. “An ETF gives a highly liquid and regulated way to gain exposure. This is the right point to start.’’
The company just launched the Invesco Elwood Global Blockchain ETF which is planning to invest in blockchain-related companies.