<p>Cryptocurrency firm Shopin and its CEO Eran Eyal have been charged by the U.S. Securities and Exchange Commission (SEC) for allegedly defrauding hundreds of investors in a $42 million initial coin offering (ICO).</p> <p>According to the <a href="https://www.sec.gov/news/press-release/2019-259">allegation</a>, Eyal and his company sold Shopin Tokens in an unregistered securities offering from August 2017 to April 2018, under the premise that the funds would be used to generate a blockchain-based database for shopper profiles. The problem, SEC’s complaint says, is that the platform was never created and Eyal has misappropriated over $500,000 of the funds for his personal use—rent, shopping, entertainment as well as a dating service. Furthermore, Eyal allegedly lied to investors about supposed partnerships with retailers.</p> <p>"As alleged in today’s action, the SEC seeks to hold Eyal and Shopin responsible for scamming innocent investors with false claims about relationships and contracts they had secured in support of a blockchain-based universal shopper profile," said Marc P. Berger, Director of the SEC's New York Regional Office. "Retail investors considering an investment in a digital asset that meets the definition of a security must be afforded the same truthful disclosures as in any traditional securities offering."</p> <p>Eyal <a href="https://www.longisland.com/news/08-27-18/ag-underwood-announces-indictment-of-former-ceo-of-global-crowdsourcing-company-for-600k-securities-fraud-scheme.html">was previously charged</a> by the New York Attorney General in August 2018 for stealing $600,000 from investors through false representation of his company, Springleap. </p> <p>This time, the SEC is seeking permanent injunctions, disgorgement with interest, and civil penalties. The agency also proposed an officer-and-director bar against Eyal and a bar against Eyal and Shopin to prevent them from ever participating in a digital asset securities offering.</p> <p>Eyal <a href="https://ag.ny.gov/press-release/2019/ag-james-announces-criminal-conviction-brooklyn-resident-cryptocurrency-scheme">pled guilty</a> to operating three securities fraud schemes, including the Shopin ICO, according to a press release from the New York State Attorney General's office on Thursday. He will pay $125,000 in restitution and $475,000 in judgments to investors in Springleap.</p> <hr /> <p><em>UPDATE (Dec. 16, 2019): This story has been updated with additional information from the New York State Attorney General's office.</em></p>