<p><span style="font-weight: 400;">Decentraland, a virtual reality game built on the Ethereum blockchain, is now open to the public. </span></p> <p><span style="font-weight: 400;">The game lets users connect to their Ethereum wallets and purchase virtual real estate in the form of a non-fungible token (NFT) called LAND. </span></p> <p><span style="font-weight: 400;">Contrary to games like Second Life or World of Warcraft – where games creators ultimately hold ownership of all game items – transactions on Decentraland are recorded on the Ethereum blockchain and token holders have full control over the virtual property that they possess. </span></p> <p><span style="font-weight: 400;">Now that the game has launched, builders can use Decentraland’s software development kit (SDK) to create interactive 3D scenes on their purchased lands without having to code, according to an </span><a href="https://decentraland.org/blog/announcements/decentraland-launch/"><span style="font-weight: 400;">official announcement</span></a><span style="font-weight: 400;">. There is also a </span><a href="https://market.decentraland.org/"><span style="font-weight: 400;">marketplace</span></a><span style="font-weight: 400;"> where players can trade their LAND tokens as well as accessories, wearables and names for their avatars.</span></p> <p><span style="font-weight: 400;">To celebrate its launch, Decentraland is currently hosting a treasure hunt, offering virtual items – LAND tokens, wearables, CryptoKitties, and more – totaling $100,000 in value. </span></p>