Music NFT marketplace HitPiece slammed for selling music assets without artist permission

Quick Take

  • HitPiece started out with the intent to help artists earn royalties from their songs. 
  • However, they didn’t ask music artists before selling their works as NFTs. 
  • Now HitPiece has pulled its NFT marketplace altogether after immense backlash. 

HitPiece had a simple business model: sell non-fungible tokens (NFT) of music. The problem? Musical artists didn’t know that their work was being sold on HitPiece.

This caused a huge outcry of artists and music fans alike. While the music NFT platform appears to have started out with the intention to help artists perpetually earn revenue from their sales, it has now been denigrated so hard that it pulled its marketplace off its site. This begs the question: how did we get here? 

HitPiece was originally launched in 2020 by Rory Felton, a music producer who co-founded the indie record label The Militia Group which was later acquired by Sony Music, along with Jeff Birmingham, an early investor in Spotify. In January, Felton announced that the startup raised $5 million in seed funding on the podcast Business Builders.

The two intended for HitPiece to be “the place for music NFTs online,” Felton said on the podcast. In the beta version of HitPiece, users could collect 1/1 edition NFT